Canadian Blood Services
- Art Direction
The newly reinvented slogan for Canadian Blood Services is targeted towards a younger audience with the purpose to recruit new blood and bone marrow donors. "What's your type?" is a simple concept to attract the attention of the younger generation by first implying what type of guys or girls they are interested in; but instead a deeper question is planted by asking "what's your blood type?". The online banners are created in various sizes and placed on newspaper websites to demonstrate how they will look in the real world.